For legaltech startups

The agentic GTM platform for legaltech startups

Law firms buy on trust and referral, not on a sequence. The job of outbound here is one credible conversation with the person who decides.

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The account that matters in legaltech is the firm, and what qualifies it is the kind of law practiced and how many lawyers practice it. Both are published on the firm's website and almost nowhere else in a form you can filter on.

So the build reads websites. Each firm gets one row, a column that pulls practice areas, and another that counts attorneys on the team page. The contact lookup for the managing partner or administrator runs only after a firm passed the filter.

Who this is for
Seed to Series A legal software companies: practice management, document automation, intake, billing, or research. Four to fifty people, sold mostly by the founder.
What it looks like today
Firms are classified by practice area and attorney count, and the general sales databases most teams buy carry neither. What they sell is a list of law firms. That is the least useful cut of a market where a two person practice and a forty lawyer firm need different products.
What changes
Practice area and attorney count come off the firm's own site as columns. The buyer is whoever runs the business side, and the lookup asks for that role rather than one title string.

Example searches

Ask for it the way you'd say it

Each example is a request in plain words, with what it returns underneath.

  • Firms by practice, not keyword

    find law firms in florida whose website lists immigration as a main practice area

    Practice areas arrive as an extracted list, so a firm doing immigration on the side sorts apart from one that specializes.

  • Size from the team page

    count the attorneys listed on each firm's team page and put it in a column

    The count comes back with the page it cites, which makes an outlier something to check rather than delete.

  • The business decision maker

    find the managing partner or firm administrator at each of these firms with an email

    At firms under ten lawyers the managing partner usually decides. Above that an administrator often owns the software choice, which changes the opening line more than the address.

Plays

Three motions you can run this week

Each one is a chain of OXYGEN primitives: the same hosted objects your workspace already has, composed.

  • Segment by practice and size

    A firm list split into the segments your product actually serves today.

    1. Tables
    2. Records
    1. 1Scrape each firm site and extract practice areas and attorney count.
    2. 2Band the rows, then promote only the segments you can serve right now.
    oxygen tables promote

  • Reach the business side

    The partner or administrator who owns software decisions, not a general inbox.

    1. Tables
    2. Records
    3. Sequences
    1. 1Run the email waterfall on the filtered rows and verify before enrolling anyone.
    2. 2Send a short cadence from a domain you own, at a pace that suits a firm.
    oxygen verify email

  • Referrals recorded like pipeline

    Warm introductions tracked beside cold accounts instead of in a notebook.

    1. Records
    2. Messages
    3. Dashboards
    1. 1Log every introduction and conversation as activity on the firm record.
    2. 2Read the funnel summary: logged meetings, deals and wins count referrals beside outbound, while touches and replies count sequences only.
    oxygen dashboards summary

Capabilities

What you get

  • Segments a sales database lacks

    Practice area and attorney count are extracted from the firm's own pages, so each segment reflects how the firm describes itself today.

  • One record per firm

    Partners, administrators, referrals, and replies all attach to the firm, so the account stays coherent even when three people are involved in one deal.

  • A cadence that fits the audience

    Sequences own enrollment, sender rotation, and suppression, so you can run slow, low volume outreach without a spreadsheet tracking who got what.

  • Unmetered tables and CRM

    Tables, the CRM, building and enrolling a sequence, and building a workflow are unmetered. Enrichment, AI columns, and workflow tool steps draw credits and show what they cost.

Instead of

The stack this replaces

Native, on one contract and one credit balance, not another tab wired to the last one.

Data sources

Data sources and CRM connections

  • Serper

    Google Maps listings by city and category, plus web results for firms that rank on their own site but never appear in a listing.

  • Blitz API

    Resolves the managing partner or administrator rather than a shared information address.

  • LeadMagic

    A later lane in the email waterfall: it tries the smaller firms the earlier lanes missed, from a contact's name and the firm's domain, and bills only on a hit.

Use managed credits where available, or connect a supported provider key on an eligible paid plan. Your provider bills its calls; OXYGEN adds a per-call platform fee. Signed-in CRM connections such as HubSpot have no per-call fee. Connected sending accounts reserve monthly credits. See pricing and supported integrations.

Limits

Where this stops

  • Attorney counts scraped from a team page go stale and sometimes include of counsel or paralegals. Treat the number as a band rather than a fact, and re-read the page before a large campaign.

FAQ

Questions people ask first

Can we filter firms by practice area?
Yes, by reading their site rather than trusting a category field. The extraction returns the practice areas a firm advertises itself, which is closer to how they will describe themselves on a call.
Who is the buyer at a small firm?
Usually the managing partner, and above ten lawyers often a firm administrator or office manager. The lookup asks for the business owner of the decision and records which role it found.
Will cold email work in this market?
In moderation. Volume outreach is the wrong instrument for law firms. This stack is set up for a small, well segmented list with a specific opening. Follow up by phone and log each call on the firm record.
Do we need a CRM as well?
No. Records is the CRM, holding firms, contacts, activity, and deals. If you already run one OXYGEN connects to, it syncs both ways or one way depending on the CRM, so nothing has to be migrated before you start.
How do we keep referrals out of a cold sequence?
Suppression is workspace wide. Add a firm or a person once and every sequence skips them, so a warm introduction is never followed days later by an automated first touch.
What does it cost to test this on one segment?
Less than you would expect, because the table itself is free. Listing the firms, scraping their sites, extracting practice areas and attorney counts, and finding and verifying an address are the metered steps. A dry run prices each one for free, so you can size one segment before committing to a region.

Put your GTM motion on one stack

Sign up, get a working workspace with a one-time credit grant, and run the first play end to end without wiring five tools together.

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